2018-2019

This color changing lure was the end product of a one-semester-long hands-on course on product development. Our solution was a Bluetooth-enabled fishing lure with over 50 RGB LEDs in three separate segments. In addition to the lure, we had a mobile application that enabled setting the lure color just the way fishermen wished for.

The project brief and funding were provided by Rapala. Our team consisted of engineers, developers, designers, and a business person, totaling up to 11 people with some of the members working remotely from New York and Warsaw. My task was to work as the project manager of this team, taking care of communication and making sure the end product would be uniform across the hardware, software, and the overall brand.

In addition to my management duties, I also participated in the electronics prototyping and design, and the embedded software inside the lure. The LED control and BLE communication were done with Nordic Semiconductor BLE module and was programmed to work with the application.