2018-2019

This color changing lure was the end product of one semester long hands on course on product development. Our solution was a Bluetooth enabled fishing lure with over 50 rgb LEDs in three separate segments. In addition to the lure we had a mobile application which enabled setting the lure color just the way fishermen wished for.

The project brief and funding was provided by Rapala. Our team consisted of engineers, developers, designers, and business person totalling up to 11 people with some of the members working remotely from New York and Warsaw. My task was to work as the project manager of this team, taking care of communication and making sure the end product will be uniform across the hardwareand, software, and the overall brand.

In addition to my management duties, I was taking part on the electronics prototypin and design, and the embedded software inside the lure. The LED control and BLE communication was done with Nordic Semiconductor BLE module and was programmed to work with the application.